Public Shuttle

A modernized shuttle service app providing real-time bus schedules and streamlined route selection.

Project Duration: 2 months, full-time

Tools: Miro, Figma

Problem Statement

Public commuters struggle with the outdated shuttle bus service app, which suffers from an inefficient user interface, excessive steps in the flow, and a lack of intuitive features for checking shuttle timings and routes. These issues lead to user frustration, reduced usability, and hinder widespread adoption of the service.

Objectives

Enhance User Experience: Redesign the shuttle service app with a modern, intuitive UI and a streamlined flow to improve usability and user satisfaction.
Provide Real-Time Information: Allow users to select specific routes based on their location and view the arrival times of the next two buses.
Modernize Visual Design: Integrate contemporary design principles and up-to-date components to meet current user expectations and app standards.
Leverage Competitive Insights: Analyze successful public transport and shuttle bus apps to refine user flows and interface design.

Duration

2 months

Role

UX Designer

Constraints

Preserve Core Functionality: Ensure that all key features of the old shuttle bus app are retained while enhancing its interface and usability.
Design System Adherence: Implement design updates using the latest components from the existing app’s ecosystem to ensure visual and functional consistency.
Support for Location-Specific Routes: Guarantee seamless integration of shuttle services at key locations, including Sentosa, SGH, and KTPH.
Broad Public Accessibility: Maintain a user-friendly interface that accommodates a diverse B2C audience and encourages adoption.

Route Selection

Users can easily choose bus services based on their preferred provider and location, ensuring a tailored and convenient travel experience.

Real-Time Bus Timings

Displays the arrival times of the next two buses for a selected route, helping users plan their trips efficiently.